Nov 09
10
95% Failure Rate?
This is a guest post by Randy Gage
On a recent post, David talked about the 95% failure rate in our business, in particular the nutritional MLMs. He questioned whether this was due to a lack of marketing skills and guidance. It’s an interesting question. But I believe it’s the wrong one…
Because I believe it is based upon a false premise. And when your premise is false, everything that follows will be incorrect as well.
I’ve heard this 95% failure rate bandied around a lot in our business, but I’m just not buying it. I don’t see that in my own group, nor do I see it with the companies and individuals I have coached and consulted with.
Where this comes from is the fact that 95% of the people who join our business don’t become multi-million-dollar producers and earn $75,000 or $100,000 a month.
But I think we’re pretty jaded about that. I can’t tell you how many people earn $7,000 or $10,000 or even $25,000 a month in our business – and think they’re an abject failure!
Take a look around you and the economy in the world today. Do you know what a difference it makes to millions of people if they earn just and extra $300 or $500 a month right now? Do you know how many lives are enhanced, car payments made, or mortgages paid with these bonus checks?
Now I realize that most of the people that join initially say they want to reach the top ranks and make millions of dollars. But realistically, we know a large percentage of them are not really serious about that and doing the work it requires. Many will be happy to simply use the products and get benefits from them. Others will find a new comfort zone and stay there. So that’s not really failure. It’s just the nature of human nature.
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