Sep 09
23
Salesman
Now, I’ve been travelin’ long and hard
And all over this big land
And I got something here in my bag for every woman and man
And nowhere is too far ’cause I cover a pretty wide base
From way down South to way up North
I’ll shake hands with any friendly face
CHORUS
Salesman, salesman,
Why don’t you sell me something?
Salesman, salesman,
Why don’t you sell me something?
Everybody wants a real deal-everybody wants a real deal
For some strange reason I woke up this morning with that song in my head. It’s a song called Salesman by Stan Ridgway on the album, The Big Heat released in 1986. I think the reason I woke up with this song in my head was because of a webinar I attended last night having to do with networking on various social media platforms without coming across as a…..person trying to sell something…
Sales….
“People don’t like sales nor do they want to do it.”
That was my reaction when I started my business back in April 2001 because that’s what people told me whenever I approached them with an opportunity to make a passive income. As a child, I can remember watching television shows like Green Acres (1965-1971) and seeing the dishonest and oily salesman, Mr. Haney (Pat Buttram) who sold Oliver Wendell Douglas (Eddie Albert) the Green Acres farm, and continued to con his easy “mark” in most episodes. I would watch the show and get upset with Mr. Haney myself!
What a snake! None of the potions or gadgets he had ever worked and he was always trying to upsell everything, which never worked either…! Why did Mr. Douglas keep buying them…?
Here’s another example of sales from another television show from my past, Petticoat Junction (1963-1970). I can remember Sam Drucker (Frank Cady) who ran “Drucker’s Store” in Hooterville and he’d always give credit. He also seemed to have other jobs as the mail carrier and telegraph operator and in order for him to fulfill this roles, he’d switch hats…
Now we’re not talking about the “bait and switch”. We’re talking about someone who was well liked and trusted. We’ve all heard the saying, “People Do Business With People They Know, Like, And Trust”. Drucker’s Store always gave credit while his competitors in the town of Pixley wanted cash. Guess who people liked better? Sam Drucker was always friendly and he also provided some “fatherly” advice. Guess who people trusted? Sam Drucker always gave more than he took.
The reality is about 10 percent of any population could be classified as sales types. They have developed selling skills, have no fear of rejection, and they are constantly on the lookout for new prospects. They drive around in their car all day listening to motivational recordings and say things like, “I LOVE to hear a ‘no,’ because I know after another eight ‘no’s’ I’m going to get to a ‘yes!’”
That means 90 percent of any population would have to be classified as non-sales types. They don’t know how to sell, they hate the very idea of it, and they’re deathly afraid of rejection. They don’t want to wear buttons with corny slogans on their clothes, make cold calls, and chase after strangers at the shopping mall. They will use the products themselves and they feel comfortable referring them to a select group of friends. But they don’t feel at ease in a sales role or “playing store.”
But do 90 percent of any population sell anything….? Absolutely, they sell themselves all of the time. Whether they sell themselves on an idea or concept or they sell themselves to gain employment or work with other business owners. During the interview process for employment or business, they may interview with one or more people who almost always, have to go and sell them to someone else, who has the authority to hire them for employment or agree to do business with them. At the beginning of a relationship, the person wanting a relationship with someone else, more times than not, has to gain the approval or acceptance of one’s family and/or friends. There is a considerable amount of selling involved here…! So, if you are married or in a relationship, there was some selling involved. Either you bought something or they did but something was definitely sold…!
Mr. Harland Stonecipher says it best, “The greatest sale you’ll ever make is when you sell yourself.” I believe that Mr. Stonecipher is saying that as a business owner you have to believe in what you are doing and in what product or service you are providing as a solution to people’s problems.
Develop a passion for what you are doing to help others.
It goes without saying that solving people’s problems makes it possible for you to make 6 figures or more in business. It’s a well-known fact that making 6 figures at a job(s) building someone else’s dream is one thing but making 6 figures in your business, building Generational Wealth for you and your family is another thing altogether…!
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