This is a guest post by Zeke Camusio, founder of The Outsourcing Company.

There are many issues when it comes to online advertising. You used to have to blast out millions of ads online so people will read all about your products or services, click on your ad, go to your site and make a purchase. Unfortunately, it isn’t that simple anymore. People have been so bombarded with irrelevant ads that they just don’t pay attention the way they used to.

Does this mean that online advertising is on its way out? Absolutely not. But it has drastically changed.

Online Advertising Solutions

One of the best ways to get a return on your investment is through SEO, PPC and social media marketing.

SEO and PPC are effective advertising tools because they enable users to find you more easily at the exact time they are looking for products and services like yours. Without SEO and PPC expect to be lost in cyberspace and not be found by the right potential customers.

* SEO (Search Engine Optimization) – Unlike ads, SEO uses optimized techniques/keywords to drive quality traffic to your site through search engines such as Google, Yahoo, etc.
* PPC (Pay Per Click) – Online advertisers pay their hosts only when their ad is clicked (e.g. Google AdWords). When writing PPC ads keep the following in mind: it’s all about the headlines and benefits. Keep it simple, use strong headlines and a call to action. Your goal is to get that ad clicked!

Social media marketing allows you to really hone in to your target market. You have control over the information you share with people on your networks.

* Connects you with large active audiences across the globe. You can interact and connect with people immediately.
* Creates a dynamic, long-lasting online presence. As a result people grow to desire your products or services, which over time results in sales!
* Positions you and your company as experts in your field.

Targeted Advertising

Even though the above marketing techniques are highly recommended, banner ads can work to your advantage if targeted correctly. Make sure that ads are displayed to audiences in your specific niche. Steer clear of broad-based advertising.

* Targeted Ads – For example, if you sell organic dog food, place banner ads in a site specifically geared toward health/nutrition for dogs. It will be cheaper and your ads will convert better.
* Broad Ads – Google also displays ads that contain certain keywords. It’s not as good as targeted advertising but it still works. Remember not to place ads on sites with a “broad appeal” – don’t place the same organic dog food banner ad on a general pets site – think NICHE!

Zeke is a serial entrepreneur, Internet Marketing expert and founder of The Outsourcing Company, an Internet marketing agency with offices in Aspen, Colo. and New York. Let’s Do It!, Zeke’s Internet marketing blog, has thousands of followers from all over the world.Share this Post

     

Related Blogs

• Google AdWords Exam Tips from an AdWords Qualified Individual | Inside TriMark | The Official Blog of TriMark Solutions
• 7 Ways to Get More Blog Comments
• Influencing a target market online | The Media Cube Blog
• FMCG Jobs – A Guide | Simply Sales Jobs
• Offshore Outsourcing Company India | Internet Web Design
• On-site SEO For Greater Rankings in Google
• Google Social Search and Search Engine Optimization…03.15.10 « The Proverbial Lone Wolf Librarian's Weblog
• Day 62 of VVMM Capstone Blog-Drafted Target Market Testing Questionaire with Caleb, Reviewed Capstone Fair Required Documents, received advising on Marketing Plan « FredCarbineVVMMCapstone Blog
• Google Adwords Changes | Feed-Xmlrss.com | News Feeds
• The New Rules For Free Web Traffic Generation | Blogza.in.th
• Search Engine Optimization: The Future Is Now – BlogSouls
• A Plus Benefits ++ PEO – Payroll and Human Resources Outsourcing ++ A+Insights » Blog Archive » Why should you define your target market?
• Advancing Marketing
• [Social Media] Jeff Bullas Social Media Marketing | xForce Articles
• World Press Release » Impress your target audience with quality English language
• ▬◄►“Lose every pound you have to lose or don’t pay a dime” (Scottsdale) | West Valley Events – News & Activites
• Internet Advertising With Social media marketing | weknowitbetter.com
• Outsource Website Design Projects to India and Get a Taste of Success | Website Marketing Pros
• How Important Is Google Adwords In Internet Marketing | web-marketing-blog
• Software Speak: All About Web Advertising Tools — W3Devil

Related posts:

1. How To Promote Your Business Online

Tags: active audiences, advertising solutions, advertising tools, cyberspace, effective advertising, exact time, google, google adwords, marketing techniques, media marketing, online advertisers, outsourcing company, pay attention, quality traffic, sales positions, search engine optimization, search engines, t pay, target market, time results

This entry was posted on August 31, 2009 at 4:59 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Internet Marketing by Lajon Webb View Comments